Step Into Spring
Ava Rose Designs - Spring 2012
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Ava Rose Designs

Women's Clothing | Children's Clothing | Accessories


My Story - Ava Rose Designs


I meet a lot of people on a weekly basis through my business and the one question I get the most is:

“how did you get into this and get to where you are at?”

so here is my story…………………………….

My parents gave me a drafting table at the age of nine and that was the beginning of my pipedream.  My senior year of high school I had found out my sister was going to study that summer at the Royal College of Art in London, England.  I wanted to go with her more than anything in the world and learn more about fashion design.  My parents told me if I wanted to go, I had to pay my own way.  With that said, during my senior year I worked nights & weekends and sacrificed school dances & social events just so I could pay my way and pursue my dream.  I applied for the program that spring and was on my way to planning my summer adventure.  Three weeks before leaving I received a letter in the mail from the school saying the course of my dreams had been canceled.  I felt like my dreams were shattered and I ended up taking a “Palaces of London” history course.  I ended up dropping out of that class after the second day and decided to travel Europe.

Growing up I always kept my pulse on fashion and art but got steered into a Communications degree with an emphasis on broadcasting and public relations.  After college, I worked in the industry for 13 years.  But in a bitter sweet kind of way, my pipedream came back 5-years ago after finding out my dad had been diagnosed with terminal brain cancer.  At the time, I had never touched a sewing machine but decided to learn how to sew (with a few lessons from my Aunt Sue) to take my mind off of what was going on in my family’s life.   When I asked my dad if there was anything he wanted to do in his life before he got worse.  He responded, “Nothing, I have done everything and have gone everywhere I have ever wanted to go.  I just want to spend time with you guys (family) and friends.”  This struck a chord with me and made me realize that life is so short and that I needed to attempt my dream of designing clothes.  I was a horrible sewer at first and took a hiatus to tend to my dad.  When he passed, I picked up sewing again and started making pajama pants to wear while I was pregnant with my daughter Ava Rose.  Friends really liked what I was making and started to purchase them from me and from that moment, my life changed.  I have been in business for a year and half and since then I have been designing boutique women’s dresses, bermuda shorts, pajamas as well as a children’s line.

There is not a day that goes by that I don’t think about my dad or ask myself, “what would dad do?”  Strangely I feel like he is with me more than ever before helping me make business decisions, overcome challenges, giving me energy to keep going, and teaching me how to balance parenthood and marriage while fulfilling my dream.   If he could do it, then so can I.

Now that I am home growing my business I, have never worked so hard and so many hours in my life.  But because I love what I do so much, none of the hard work and exhausting 20 hour days matter --- I have found my dream job and would not trade it for the world.  Plus, it allows me to pick up my children from school every day, feed them lunch, and watch them grow into wonderful little people which makes my dream even sweeter!

Sincerely,
Melanie

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